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Capitalize on Marketing through Pinterest with ProductCart

It is no secret that using the popular pin board website, Pinterest, is a phenomenal strategy for getting your products seen on social media, especially for retail companies. Unlike Facebook and Twitter, which are great for raising brand awareness and creating fans, Pinterest allows the consumer to bookmark specific products of yours to their personal profiles and – if you have the right tools in place – even allows them to click through and purchase the product. With ProductCart 5.0, we have provided you with every tool you need to…

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How to Take Product Photos That Impact Your Bottom Line

Product photography is one of the biggest selling points in an ecommerce website. Without being able to visit a tangible store and touch, smell, hear or taste the product, potential customers only have images to interact with, and according to this infographic, more than 90 percent of buying decisions are influenced by visual factors. In other words, cell phone photography or pictures from your early 2000s point-and-shoot camera just aren’t going to cut it if you want to be successful in ecommerce. One ProductCart store that takes full advantage of…

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Holiday Ecommerce Prep: 5 Things You Should Be Doing Now!

If you’ve weathered at least one season of online retail commerce already, you know the drill. If you haven’t already started planning out your Holiday sales season, now is the time! Here are some things you should be thinking about and setting up right now in order to make the most of the single biggest retail sales season for ecommerce. 1. Think About Shipping If you were in business online last year, did you have enough people as well as physical resources to fulfill orders in a timely manner?  Even…

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The $523 Billion Reason Brick & Mortar stores need to invest into E-Commerce

According to the U.S. Cross-Channel Retail Forecast, online sales are expected to grow to $523 billion in 2020, a huge increase from 2015, which saw online sales of $335 billion. As online sales continue to increase, it becomes imperative for traditional brick and mortar stores to take advantage of this sales avenue and prepare for this increase of sales now instead of later. Further, as E-Commerce sales grow so do M-Commerce sales (mobile online sales), reaching around $100 billion per year. So why do you need to invest now? Low…

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